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Take a picture with Santa?! Santa's heading back to the North Pole with his photographer to develop the pictures he took at Starlight Parade & Festival, he asks that you give him and his elves a few days to color correct and photo edit the pictures. Read More
Where Community & Culture Meet
A place for the whole family to enjoy!
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Discover Downtown Chula Vista

Once known as the lemon capital of the world, Chula Vista is the second largest city in San Diego County and Third Avenue is at the heart of Downtown Chula Vista. Encompassing over 30 blocks, Downtown Chula Vista is a culturally rich neighborhood with many community-driven residents.

Attractions
From a bustling business district to large open public spaces for all to enjoy. Don't forget the off-leash area for your four legged friends at Memorial Park.
Discover Downtown
Transit and Parking
Getting to and parking in Downtown Chula Vista is easier than ever. Take a bus, ride a bike, drive a car and walk through our vibrant business community.
Getting Here
About Us
The Downtown Chula Vista Association advocates on behalf of its members’ best interests in the areas of public safety, beautification, promotion, and economic development, while preserving the unique cultural resources and community that exist in the heart of Chula Vista.
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Upcoming Events

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Starlight Parade & Festival
Featured Event
Starlight Parade & Festival
Join us to celebrate the holidays in Chula Vista at the Starlight Parade and Festival, a long-standing tradition in the South Bay community. The festivities start at 3 p.m. and will include a holiday market, live musical performers, kid’s crafts, and a Santa photo op. Don’t miss the tree lighting at 5:45 p.m. that will mark the start of the parade. Let’s come together to celebrate community and joy, with dazzling floats, bands, dancers, and performers turning Downtown Third Avenue into a luminous wonderland
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Dec
10
Sunday
Dec
17
Sunday
Dec
24
Sunday