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What We Do


The mission of the Downtown Chula Vista Association is to create, promote and champion a vibrant, pedestrian-friendly destination, leading to increased sales, property values and community pride.

The Downtown Chula Vista Association is a non-profit corporation that provides representation and services to two dedicated assessment districts primarily located on Third Avenue in Downtown Chula Vista. The Property Based Improvement District (PBID) represents 265 parcels and encompasses approximately a 16-block area along the Third Avenue commercial corridor, bounded roughly by E Street to the north, Church Avenue to the east, Landis Avenue to the west and I Street to the south. It also includes one block on F Street. The PBID funds are utilized to provide professional staffing that develops, anticipates, and responds to the environmental and quality of life needs of the district and its members.

The Business Improvement District (BID) includes businesses within the same area except ending at H Street to the south. All businesses who are in good standing with the City of Chula Vista on their business license fees are members of the district. Currently the Downtown Chula Vista Association represents over 200 business members. BID funds assist the Association in promoting the district to local, regional and international visitors as a place to shop and dine local and to support small business. The Association does this via media relations, district events and marketing campaigns.

In addition to marketing the district, Downtown Chula Vista Association maintains the enhanced appearance of the district with our maintenance crew who work seven days a week.