Soccer Celebration, Presented by Adriana’s Insurance

Date and Time

• Thu, Jun 11, 2026 - Fri, Jun 19, 2026  12pm - 10pm

Location

visit website

Details

Soccer thrives in San Diego, and SDFC and Adriana's Insurance is so pumped to host a Soccer Celebration beach party throughout the entire FIFA World Cup 2026™! From Mission Beach to Little Italy and Chula Vista, we will celebrate the San Diego way

A Summer-Long Soccer Celebration
Set against the backdrop of Mission Beach, the event will combine ocean views, boardwalk energy, and San Diego’s signature summer culture to create a one-of-a-kind destination for fans of all ages. Throughout the 39-day run, San Diego FC’s Soccer Celebration will deliver a fully immersive experience, including:

Live FIFA World Cup 2026™ match broadcasts on FOX 5 and FOX Sports platforms
Dedicated local programming from FOX 5
Appearances by special guests, executive coaching staff, and club personalities
On-site FOX 5 talent and fan activations
Live music, entertainment, and cultural performances
Giveaways, pop-ups, and interactive fan experiences
Exclusive merchandise drops
Specialty food and beverage offerings
Event Details
Where:
Fit Social at Belmont Park, Mission Beach
3115 Ocean Front Walk, San Diego, CA 92109
Additional satellite locations in Chula Vista and Little Italy

When:
June 11 – July 19, 2026
Opening Weekend: June 11 – June 14
Doors open 90 minutes before the first match each day

Fans can kick off the summer at an electrifying opening weekend featuring:

Live music and performances curated by Baja Beach Fest and If You See Me You See Me
DJ sets from DJ Dynamiq & Friends, inspired by participating nations
K-Pop Club Night featuring DJ Chen
A community café experience by Por La Mañana
Opening Weekend Match Schedule (all times PT):
Thursday, June 11

12 p.m. – Mexico vs. South Africa
7 p.m. – Korea Republic vs. Czechia

Friday, June 12
12 p.m. – Canada vs. Bosnia & Herzegovina
6 p.m. – USA vs. Paraguay

Saturday, June 13
12 p.m. – Qatar vs. Switzerland
3 p.m. – Brazil vs. Morocco
6 p.m. – Haiti vs. Scotland
9 p.m. – Australia vs. Türkiye

Sunday, June 14
10 a.m. – Germany vs. Curaçao
1 p.m. – Netherlands vs. Japan
4 p.m. – Ivory Coast vs. Ecuador
7 p.m. – Sweden vs. Tunisia

Additional Activations Across Chula Vista and Little Italy
Chula Vista

June 12 - Chula Vista Elite Athlete Training Center
June 18 – Downtown Third Avenue / Memorial Park
Little Italy

June 12 - Little Italy Piazza della Famiglia
Official Partners of SDFC’s Soccer Celebration:

Adriana’s Insurance
California Bank + Trust
DIRECTV
Felix
Hawthorne CAT
Jameson
Michelob ULTRA
Fans can RSVP now through San Diego FC’s Soccer Celebration Hub HERE for the FIFA World Cup 2026™ Opening Weekend and Group Stage matches (June 11 – June 27) and sign up to receive the latest updates on San Diego FC’s Soccer Celebration activations, match schedules, and more. Additional details to come